New
Delhi: Manchester United and Kohler, a global lifestyle brand headquartered in
Kohler, Wisconsin-USA, have agreed to a multi-year global partnership. The KOHLER
brand logo will feature on the sleeve of the most iconic and best selling club shirt, for both the men’s and women’s teams.
The partnership also includes joint participation on game day activities,
innovative improvements to club facilities, global sustainability and social
responsibility projects and other partner collaborations with Manchester United
fans and Kohler customers and associates.
Kohler
Co. is a leader in the design and innovation of kitchen and bath products and
one of the largest manufacturers of power systems in the world. Founded in
1873, the two organisations have been in existence for over 140 years, sharing
a long history steeped in tradition, excellence and innovation, as well as a
common vision to make a positive impact on the world.
Manchester United and Kohler will celebrate the partnership with
United fans around the world on 19th July when the new 2018/19 home shirt, to
be unveiled next week, is worn for the first time by the men’s team in the
opening fixture of its Tour 2018 against Club America in Phoenix, Arizona.
Manchester
United’s Group Managing Director, Richard Arnold comments:
“It
is a pleasure to welcome Kohler to the Manchester United family as a principal
partner and our first shirt sleeve sponsor for both the men’s and women’s
teams. Our shirt is much more than what we wear, it embodies the passion of our
fans and their allegiance to the club.”
“Kohler
is known around the world not only for its cutting-edge design and luxury
products but also a genuine commitment to stewardship and sustainability and is
an exciting addition to our family of commercial partners.”
David
Kohler, President and CEO of Kohler Co. comments:
“Our partnership with Manchester United provides new opportunities
to showcase the quality of Kohler products and services with passionate fans of
the most far-reaching and revered sports team on the planet. We are
excited to help build our global brand among people who align themselves and
their lifestyles, with leading-edge innovation and a desire to make the world a
better place.”
“An essential component of the relationship is our support of the
new professional women’s team, and we look forward to their debut and our
ongoing support. Manchester United embodies sustained excellence in everything
they do and our shared values are a perfect match as we expand our fast-growing
international presence into new regions with purpose and a meaningful
presence.”
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